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Top Sustainability Influencers in India

Sustainability influencers is one of the fastest-growing and most talked-about movements in India today, especially among Gen Z and millennials. With rising awareness around climate change, plastic pollution, fast fashion, and ethical consumption, people are becoming more conscious about how their everyday choices impact the planet. Recent studies show that a large majority of Indians are worried about environmental issues and increasingly prefer brands that stand for sustainability and trust.

However, there is still a clear gap between concern and action. Many people want to live sustainably but don’t know where to start or what changes truly matter. This is where sustainability influencers in India play an important role. They don’t just talk about sustainability — they demonstrate it through real-life habits, honest content, and practical guidance, making eco-friendly living feel achievable and relatable.

What Is a Sustainability Influencer?

A sustainability influencer is a content creator who promotes eco-friendly living, environmental awareness, and responsible consumption. They educate people through practical content, real-life examples, and trusted recommendations that encourage sustainable lifestyle choices.

Sustainability influencers usually focus on:

  • Climate change awareness

  • Zero-waste and low-waste lifestyles

  • Sustainable fashion and food choices

  • Ethical brands and green habits

Top Sustainability Influencers in India 2026 List

At Influvera, we analyze creator credibility, audience trust, and content authenticity before recommending sustainability influencers for collaborations.

Vani Murthy

@wormrani

sustainable influencers

◎ Followers – 360K

◎ Type — Macro

◎ Facebook Vani Murthy

Specializes in composting education, waste reduction techniques, and soil health awareness using simple, natural methods.

shweta kataria

@shwetakataria_

sustainable influencers

◎ Followers – 98.9K

◎ Type — Micro

◎ YouTube@Shwetakataria_

Promotes eco-friendly lifestyle choices, sustainability awareness, and mindful consumption through educational and relatable content.

Pankti Pandey

@zerowasteadda

sustainable influencers

◎ Followers – 424K

◎ Type — Macro

◎ YouTubezerowasteadda963

Shares actionable zero-waste tips, plastic-free alternatives, and realistic solutions for reducing household waste sustainably.

Nayana

@nayana_premnath

sustainable influencers

◎ Followers – 62.3K

◎ Type — Micro

◎ YouTube@NayanaPremnath

Creates informative sustainability content focused on ethical living, eco-friendly habits, and conscious decision-making.

Surabhi Singh Topwal

@missioncleanbharat

sustainable influencers

◎ Followers – 80.2K

◎ Type — Micro

◎ YouTube@growwithsurabhi

Drives environmental awareness through cleanliness campaigns, waste management education, and community-led sustainability initiatives across India.

Sumesh Nayak

@1500sqft_gardener

sustainable influencers

◎ Followers – 158K

◎ Type — Macro

◎ YouTube1500SqFt_Gardener

Educates audiences on urban gardening, composting, and sustainable food practices, proving small spaces can support green lifestyles.

Ravneet Kaur

@haryali_by_cherie

sustainable influencers

◎ Followers – 245K

◎ Type — Macro

◎ YouTube @haryali_by_cherie

Encourages green living, nature connection, and sustainable daily practices through calm, conscious, and environment-friendly content.

Aishwarya Sharma

@figuramoda

sustainable influencers

◎ Followers – 405K

◎ Type — Macro

◎ Facebook Figuramoda

Advocates sustainable fashion aesthetics by highlighting ethical brands, mindful shopping, and responsible styling choices.

Saif

@thesustainabilityguy

sustainable influencers

◎ Followers – 63K

◎ Type — Micro

◎ YouTube the sustainabilityguy

Creates awareness around climate action, responsible living, and sustainability education using relatable storytelling and easy explanations.

Kamana Gautam

@mycocktail_life

sustainable influencers

◎ Followers – 65.2K

◎ Type — Micro

◎ Facebook Kamana Gautam

Promotes zero-waste living through simple swaps, mindful consumption, and practical sustainability tips for everyday Indian households.

Tvisha Tuli

@socho.abhi

sustainable influencers

◎ Followers – 629K

◎ Type — Macro

◎ YouTube @tvishatuli

Creates thoughtful sustainability content focusing on conscious choices, eco-awareness, and mindful living through simple, impactful storytelling.

Aashima

@sustainabilitywithaashima

sustainable influencers

◎ Followers – 19K

◎ Type — Micro

◎ YouTube aashima

Shares practical sustainability tips, eco-friendly lifestyle habits, and zero-waste solutions designed for everyday Indian living.

Why Are Sustainability Influencers Important in India?

India faces serious environmental challenges — pollution, waste management, water scarcity, and climate change. Sustainability influencers help bridge the gap between information and action.

Why their impact is growing:
  • People trust creators more than ads

  • Sustainability needs real-life examples

  • Gen Z & Millennials prefer conscious brands

  • Government & global focus on ESG goals

They make sustainability practical, not preachy.

Final Thoughts

Sustainability influencers in India are shaping a more conscious digital culture. They don’t just influence purchases — they influence mindsets. For brands, collaborating with the right creators means building trust, purpose, and long-term value. If you’re planning a sustainability-focused influencer campaign, choosing the right voice matters more than choosing the biggest one.

Looking to collaborate with sustainability influencers? Influvera connects brands with the right creators for impactful campaigns.

Direct Links

Name

Instagram

Followers

Youtube

Gender

Vani Murthy

405K

Female

Shweta Kataria

98.9K

Female

Pankti Pandey

424K

Female

Nayana Premnath

62.3K

Female

Surabhi Topwal

80.2K

Female

Sumesh Nayak

158K

Male

Ravneet Kaur

245K

Female

Aishwarya Sharma

405K

Female

Kamana Gautam

65.2K

Female

Tvisha Tuli

629K

Female

sustainability influencers

FAQs

What is a sustainability influencer?

A sustainability influencer is a content creator who promotes eco-friendly living, environmental awareness, and responsible consumption. They share practical tips, daily habits, and ethical brand recommendations to help people live more sustainably.

What is a “sustainable influencer” or “greenfluencer”?

A sustainable influencer, also known as a greenfluencer, uses digital platforms to spread awareness about climate change, zero-waste living, sustainable fashion, and mindful consumption in a relatable and actionable way.

What do sustainability influencers do?

Sustainability influencers educate audiences on environmental issues, share sustainable lifestyle practices, review eco-friendly products, and inspire people to make conscious choices in their everyday lives.

How do sustainability influencers help the environment?

They encourage waste reduction, promote reusable and ethical alternatives, spread climate awareness, and influence people to support sustainable brands, helping create long-term positive environmental impact.

How to become a sustainability influencer?

To become a sustainability influencer, start by adopting eco-friendly habits, sharing real experiences, creating educational content, being transparent, and consistently promoting sustainable living on social media.

Why are sustainability influencers important in India?

In India, sustainability influencers help turn environmental awareness into real action by making eco-friendly living simple, affordable, and relatable for Gen Z and millennials.

How can brands benefit from working with sustainability influencers?

Brands gain higher trust, authentic engagement, and stronger brand credibility by collaborating with sustainability influencers who connect with conscious consumers and promote purpose-driven marketing.

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