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The Most Popular YouTube Influencers in India (2025)
YouTube influencers are redefining the digital landscape in India, dominating various niches from comedy and tech to beauty and lifestyle. As influencer marketing continues to grow, brands are turning to top YouTube creators to connect with engaged and targeted audiences in a more authentic way. These influencers not only entertain but also inspire millions and shape consumer behavior, making them powerful voices in the digital world.
With the rise of influencer marketing, YouTube creators in India have become essential partners for brands, helping them reach specific demographics with tailored content. From educational videos and product reviews to lifestyle vlogs and comedy skits, these influencers have successfully built strong, loyal communities. In this article, we explore the top 20 most popular YouTube influencers in India (2025). We’ll dive into their unique selling propositions (USPs), key performance indicators (KPIs), and brand collaborations, offering valuable insights for both brands and fans alike.
Who Are YouTube Influencers?
YouTube influencers are content creators who have established a large, loyal following on the platform. They create engaging and entertaining videos that range from comedy and tech reviews to beauty tutorials and lifestyle vlogs. These influencers are seen as experts or relatable figures within their niche, and their recommendations, opinions, and content resonate with their audience. Their influence extends beyond entertainment, often shaping trends, consumer behavior, and public opinion.
Why Brands Collaborate with YouTube Influencers?
Brands collaborate with YouTube influencers because they offer an effective way to reach a highly engaged and specific audience. Here are some reasons why brands prefer working with YouTube influencers:
Authenticity and Trust
Influencers build a level of trust with their followers, and their recommendations feel more authentic than traditional advertisements. Audiences are more likely to purchase products or services endorsed by influencers they follow and trust.Targeted Reach
Brands can collaborate with influencers who cater to specific demographics or niches, such as beauty, tech, or fitness. This ensures that their message reaches the right audience.Creative Content
YouTube influencers excel at creating unique, engaging, and relatable content that aligns with a brand’s values while keeping the audience entertained. Their creativity helps the brand’s message stand out.Cost-Effectiveness
Compared to traditional marketing campaigns, influencer marketing is often more budget-friendly. Small and medium-sized businesses can partner with influencers to reach a vast audience without spending large sums on media buys.
List of Top YouTube Influencers (2025)
Here’s a look at the most popular YouTube influencers in India, their YouTube subscribers, and their unique qualities:
1- CarryMinati (Ajey Nagar)
Subscribers: 44.9 Million
USP: Roasting videos, comedic skits, and reactions to various online topics.
About the Creator: Ajey Nagar, better known as CarryMinati, is an Indian YouTuber, streamer, and rapper. He is known for his roasting videos, comedic skits, and reactions to various online topics on his channel CarryMinati.
Brands Worked With: OnePlus, Arctic Fox, WinZO
2- Dushyant Kukreja
Subscribers: 49 Million
USP: Relatable short-form comedy and viral reels.
About the Creator: Dushyant Kukreja is known for his humorous short videos that resonate with a broad audience, often highlighting everyday situations with a comedic twist.
Brands Worked With: Moj, MX TakaTak, Amazon
3- Techno Gamerz (Ujjwal Chaurasia)
Subscribers: 45.8 Million
USP: Engaging gameplay with storytelling, especially around GTA V and other trending games.
About the Creator: Ujjwal combines storytelling and humor with popular games, making him one of the most-watched gaming creators in India.
Brands Worked With: ASUS ROG, Loco, HP
4- Total Gaming (Ajju Bhai)
Subscribers: 44.6 Million
USP: India’s top gaming creator known for Free Fire and strategy-based gameplay.
About the Creator: Ajju Bhai, with an anonymous identity, has captivated millions through his pro-level gaming skills and friendly commentary.
Brands Worked With: Google Play, Free Fire, MSI
5- MR. INDIAN HACKER
Subscribers: 45.4 Million
USP: Science experiments and life hacks presented in an entertaining manner.
About the Creator: Dilraj Singh Rawat, known as MR. INDIAN HACKER, showcases various experiments and DIY projects, making science fun and accessible.
Brands Worked With: Samsung, Flipkart, Snapdeal
6- Sourav Joshi Vlogs
Subscribers: 33.1 Million
USP: Daily life vlogs capturing family moments and travel experiences.
About the Creator: Sourav Joshi shares his daily life, adventures, and family interactions, connecting with viewers through relatable content.
Brands Worked With: Vivo, Oppo, Mivi
7- Amit Bhadana
Subscribers: 24.5 Million
USP: Desi-style comedy sketches and relatable humor.
About the Creator: Amit Bhadana is an Indian comedian, writer, actor, director, and YouTuber, from Delhi, India. He started creating Hindi language comedy videos in 2017 and was the first Indian YouTuber to hit 20 million subscribers.
Brands Worked With: Myntra, Pepsi, UrbanClap
8- Crazy XYZ (Amit Sharma)
Subscribers: 33.3 Million
USP: Scientific experiments and life hacks with an entertaining twist.
About the Creator: Amit Sharma is known for his YouTube channel Crazy XYZ, where he uploads experiments and life hacks related videos since 2017.
Brands Worked With: Redmi, Realme, Boat
9- Bhuvan Bam (BB Ki Vines)
Subscribers: 26.6 Million
USP: Comedy sketches featuring multiple characters played by himself.
About the Creator: Bhuvan Bam is an Indian comedian, writer, singer, actor, songwriter, and YouTube personality from Delhi. He is known for his comedy channel on YouTube named BB Ki Vines.
Brands Worked With: Lenskart, Tissot, Beardo
10- Dhruv Rathee
Subscribers: 28.6 Million
USP: Educational videos on politics, the environment, and social issues.
About the Creator: Bhuvan Bam is an Indian comedian, writer, singer, actor, songwriter, and YouTube personality from Delhi. He is known for his comedy channel on YouTube named BB Ki Vines.
Brands Worked With: Skillshare, NordVPN, Brilliant
11- Ashish Chanchlani
Subscribers: 30.7 Million
USP: Comedy sketches and parodies reflecting everyday situations.
About the Creator: Ashish Chanchlani is known for his humorous take on daily life scenarios, creating relatable content that resonates with a wide audience.
Brands Worked With: Amazon Prime Video, Flipkart, Gillette
12- Technical Guruji
Subscribers: 23.7 Million
USP: Technology reviews and unboxings in Hindi.
About the Creator: Gaurav Chaudhary provides in-depth tech reviews and unboxings, making complex technology understandable for the Hindi-speaking audience.
Brands Worked With: Samsung, OnePlus, Xiaomi
13- Nisha Madhulika
Subscribers: 14.8 Million
USP: Vegetarian Indian recipes in Hindi.
About the Creator: Nisha Madhulika shares easy-to-follow vegetarian recipes, helping viewers cook delicious Indian meals at home.
Brands Worked With: Fortune Foods, Tata Sampann, Philips
14- Komal Pandey
Subscribers: 1.35 Million
USP: Fashion and lifestyle content with a modern twist.
About the Creator: Komal Pandey offers fashion tips, styling ideas, and lifestyle content, inspiring viewers to express themselves through fashion.
Brands Worked With: H&M, L’Oréal, Nykaa
15- Triggered Insaan
Subscribers: 24 Million
USP: Reaction videos and comedic commentary.
About the Creator: Nischay Malhan, known as Triggered Insaan, creates humorous reaction videos and commentary on various internet trends and topics.
Brands Worked With: OnePlus, NordVPN, Skillshare
16- Shruti Arjun Anand
Subscribers: 10.2 Million
USP: Beauty, fashion, and lifestyle content.
About the Creator: Shruti Arjun Anand shares beauty tutorials, fashion advice, and lifestyle vlogs, catering to a diverse audience interested in personal grooming and style.
Brands Worked With: Lakmé, Maybelline, Amazon
17- Sandeep Maheshwari
Subscribers:28.5 Million
USP: Motivational talks and life-changing seminars.
About the Creator: Sandeep Maheshwari is renowned for his motivational speeches and seminars, inspiring millions to achieve personal and professional growth.
Brands Worked With: Not applicable (focuses on non-commercial motivational content)
18- FactTechz
Subscribers: 18.7 Million
USP: Informative videos on science, technology, and mysteries.
About the Creator: FactTechz provides engaging content that explores scientific facts, technological advancements, and intriguing mysteries, educating and entertaining viewers.
Brands Worked With: Not applicable
19- Round2hell
Subscribers: 35.4 Million
USP: Comedy sketches and short films.
About the Creator: Round2hell is a trio of friends creating humorous sketches and short films that have garnered a massive following for their unique storytelling and comedy.
Brands Worked With: Not applicable
20- Shradha Khapra (Apna College)
Subscribers:6.67 Million
USP: Educational content focusing on programming and career guidance.
About the Creator: Shradha Khapra, through Apna College, offers tutorials on programming languages and career advice, helping students and professionals enhance their skills.
Brands Worked With: Coding Ninjas, Internshala, Newton School
21- Slayy Point
Subscribers: 9.46 Million
USP: Humorous takes on internet trends and social media content.
About the Creator: Slayy Point, run by Gautami and Abhyudaya, offers witty commentary on internet trends, making audiences laugh with their unique perspective.
Brands Worked With: Netflix, Amazon MiniTV, Myntra
22- Anaysa
Subscribers: 13.7 Million
USP: Beauty and lifestyle tips using natural remedies.
About the Creator: Anaysa provides beauty and lifestyle advice, focusing on natural remedies and DIY solutions for everyday problems.
Brands Worked With: Mamaearth, Biotique, Himalaya Herbals
23- Priyal Kukreja
Subscribers: 44.3 Million
USP: Dance and trending short-form content with vibrant energy.
About the Creator: Priyal Kukreja is one of India’s leading female content creators known for her energetic dance performances, lip-syncs, and creative transitions that go viral on Shorts and Instagram Reels.
Brands Worked With: Moj, Amazon Fashion, Myntra, Boat
24- Ranveer Allahbadia (BeerBiceps)
Subscribers: 10.4 Million
USP: Self-improvement, business, fitness, and The Ranveer Show podcast.
About the Creator: Ranveer Allahbadia shares inspirational content covering topics like personal growth, entrepreneurship, fitness, and deep-dive podcast interviews with India’s top minds.
Brands Worked With: Nike, MyFitness, TATA Cliq, CRED
25- Radhika Seth
Subscribers: 41.9K
USP: Fashion, beauty, and lifestyle vlogging with an international flair.
About the Creator: Radhika Seth is a fashion model and lifestyle influencer who shares beauty routines, fashion hauls, and travel vlogs with an elegant, aspirational aesthetic.
Brands Worked With: L’Oréal Paris, Maybelline, Dior Beauty, Samsung
Conclusion
In 2025, YouTube influencers in India are more than just content creators — they are trendsetters, educators, entertainers, and powerful brand voices. From gaming and tech to beauty, comedy, and education, these creators connect with millions daily, shaping opinions and driving digital conversations. Their authenticity and niche expertise make them invaluable assets for brands looking to build trust and boost visibility in a competitive market.
With the Indian digital landscape evolving rapidly, the role of YouTube influencers is set to grow even further. Collaborating with the right influencers can amplify your brand message and engage your target audience more effectively than ever before.
At Influvera, we help brands unlock the full potential of influencer marketing by connecting them with the most relevant YouTube creators. Ready to grow your brand with India’s top influencers? Partner with Influvera today and take your marketing game to the next level.