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Top 20 Fashion Influencers in Dubai, UAE

Dubai is widely known for its luxury, fashion, beauty, and modern lifestyle, making it one of the most exciting fashion hubs in the UAE and the wider Middle East. From high-end luxury fashion and modest wear to street style, everyday outfits, and creative styling inspiration, Dubai has a diverse community of fashion creators who are constantly setting and following new trends.

Today, fashion influencers in Dubai are much more than people who simply share outfit photos on Instagram. They collaborate with international and global brands, attend major fashion events, create styling and product-focused content, launch their own businesses, and influence the fashion and shopping choices of their audiences.

For brands, these creators can be valuable partners for building awareness, showcasing new collections, reaching specific audience groups, and creating authentic social media content.

If you are looking for famous fashion influencers in Dubai, UAE, this list will help you discover some of the notable creators worth following and considering for potential brand collaborations.

Who Are the Top Fashion Influencers in Dubai?

Explore some of the top fashion influencers in Dubai who are shaping trends with their unique styles and engaging content.

Noor Naim

noorstars-Fashion influencers in dubai

Followers – 17M+

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Beauty

Instagram – @noorstars

About Creator
Noor Stars is one of the Arab world’s most recognizable digital creators, known for lifestyle, beauty, fashion, and entertainment content. With a large audience across the Middle East and beyond, she has built a strong regional presence and engaging personality, making her relevant for fashion, beauty, lifestyle, and entertainment campaigns.

Rawan Bin Hussain

rawan-Fashion influencers in dubai

Followers – 7.3M

Location – Dubai, United Arab Emirates (UAE)

Category – Beauty, Fashion, Lifestyle

Instagram – @rawan

About Creator
Rawan Bin Hussain is a prominent Middle Eastern lifestyle and beauty influencer with a strong connection to fashion. She has collaborated with major names including Bvlgari, Gucci, Carolina Herrera, Vogue Arabia, Charlotte Tilbury, Maybelline, Lancôme, Make Up For Ever, and Vichy. Her fashion and beauty expertise have helped establish her as a recognizable regional digital personality.

Karen Wazen Bakhazi

karan wazen-Fashion influencers in dubai

Followers – 7.8M

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Beauty

Instagram – @karenwazen

About Creator
Karen Wazen is a Lebanese-British fashion influencer, entrepreneur, and international style icon based in Dubai. She founded Karen Wazen Eyewear and has represented the Middle East at international fashion events and Cannes alongside luxury names such as Cartier, Dior, and Fendi. Her global audience and strong entrepreneurial profile make her one of the region’s most recognizable fashion personalities

Jumana Abdu Rahman

jumana-Fashion influencers in dubai

Followers – 5.5M

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Beauty

Instagram – @jumana

About Creator
Jumana Abdu Rahman is a Dubai-born Indian actress, model, and social media personality known for her fashion, lifestyle, entertainment, and short-form content. She has worked with more than 200 brands across the GCC and has represented brands including Pond’s, Pantene, Xiaomi, Vivo, Cetaphil, Pepsi, and Emaar Group. She has also served as a Dubai Tourism brand ambassador.

Farhana Bodi

farhana bodi-Fashion influencers in dubai

Followers – 3.1M

Location – Dubai (UAE), Paris/India

Category – Fashion, Model

Instagram – @farhanabodi

About Creator
Farhana Bodi is a Dubai-based influencer, entrepreneur, and former model who gained international recognition through Netflix’s Dubai Bling. She is known for glamorous fashion, beauty, travel, and luxury lifestyle content and has appeared at major international fashion events, including Cannes. In 2025, she also launched FAYORE, her own resort-glam fashion label.

Eva Zuk

eva zuk-Fashion influencers in dubai

Followers – 1.5M

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Model

Instagram – @eva_zuk

About Creator
Eva Zuk is a Dubai-based fashion model, entrepreneur, and luxury influencer. Her official website describes her as a fashion model and entrepreneur in Dubai, with a strong social media following and a focus on luxury and fashion. Her polished visual identity and experience with brand collaborations make her relevant for fashion, beauty, and luxury campaigns.

Jana Alhafar

jana alhafar-Fashion influencers in dubai

Followers – 1.6M

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Beauty

Instagram – @jana.alhafar

About Creator
Jana Alhafar is a Dubai-based content creator whose profile describes her as a lifestyle and fashion influencer. Her social presence focuses on fashion, lifestyle, and contemporary visual content. With a substantial UAE audience and a strong Dubai connection, she represents the growing group of creators helping shape the region’s modern fashion and lifestyle culture.

Soha Taha

soha taha-Fashion influencers in dubai

Followers – 930K

Location – Dubai, United Arab Emirates (UAE)

Category – Lifestyle, Fashion

Instagram – @sohamt

About Creator
Soha Taha is an Egyptian fashion creator, designer, and content creator based in the UAE. Vogue Arabia has highlighted her distinctive approach to modest dressing, while she is also the founder of BySiso, a modest-fashion brand focused on unique hijabs. Her fashion-week presence and creative styling make her a strong name in regional modest fashion.

Mohamed Attal

mohdatal-Fashion influencers in dubai

Followers – 909K

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle

Instagram – @mohdatal

About Creator
Mohamed Attal, known as @mohdatal, is a Dubai-born and Dubai-based filmmaker and digital creator. His Instagram profile identifies him as a film director and Forbes 30 Under 30 2026 honoree. His content is strongly connected to visual storytelling, making him an interesting creator for fashion and lifestyle campaigns that need a cinematic and creative approach.

Ritu Pamnani

ritu pamnani-Fashion influencers in dubai

Followers – 799K

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Beauty

Instagram – @ritupamnani

About Creator
Ritu Pamnani is a famous Dubai-based fashion, beauty, and lifestyle digital creator. Along with her twin sister Rinki, she actively promotes a vegan lifestyle. Ritu has collaborated with top global brands like H&M, MAC, NARS, Guess, Mango, Puma, Tanishq, and Revolve. Thanks to her flawless style, she has also featured as a Cosmopolitan Middle East cover star.

Mahmoud

mahmoud-Fashion influencers in dubai

Followers – 706K

Location – Downtown Dubai, UAE

Category – Lifestyle, Fashion

Instagram – @mrmoudz

About Creator
Mahmoud Sidani, popularly known as Mr Moudz, is a Dubai-based fashion personality and former Level Shoes buyer. He is recognized for his knowledge of footwear, contemporary menswear, and luxury fashion. He has also built his own fragrance business, By Moudz, expanding his personal brand beyond social media into entrepreneurship and luxury lifestyle products.

Ahmed El Sayed

twistedcurlz-Fashion influencers in dubai

Followers – 504K

Location – Dubai, UAE, Madrid, Spain

Category – Fashion, Model

Instagram – @twistedcurlz

About Creator
Ahmed El Sayed, known as @twistedcurlz, is a Dubai-based fashion and creative personality associated with The House of Nomad. His fashion presence includes high-profile appearances and luxury styling; Harper’s Bazaar Arabia featured him wearing a BOSS suit before changing into a Dolce & Gabbana look at the One&Only One Za’abeel opening. His style reflects Dubai’s luxury fashion scene.

Mizna Arshad

mizna arshad-Fashion influencers in dubai

Followers – 563K

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Beauty

Instagram – @mizteriously

About Creator
Mizna Arshad, known as @mizteriously, is a Dubai-based licensed influencer and creator. Her public profiles identify her with content spanning makeup, skincare, fashion, lifestyle, and parenting. She has also been recognized with creator awards, including Best Creator 2026 and Best Influencer at the Gulf Achievers Awards 2025, strengthening her position in the UAE creator community.

Arooj Gulzar

arooj gulzar-Fashion influencers in dubai

Followers – 493K

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Lifestyle, Fitness

Instagram – @aroojkaashif

About Creator
Arooj Kaashif is a MENA content creator and MENA Digital Award Winner known for content across lifestyle, beauty, makeup, jewelry, and Desi fashion. Her creator profile highlights these categories and her branded-content work. Her diverse content mix and regional presence make her relevant for fashion, beauty, jewelry, and lifestyle brands targeting Middle Eastern audiences.

Ahmad Daabas

ahmad daabas-Fashion influencers in dubai

Followers – 431K

Location – Dubai, United Arab Emirates, Milan

Category – Fashion, Lifestyle

Instagram – @ahmaddaabas

About Creator
Ahmad Daabas is a Palestinian fashion and creative professional with a strong connection to Dubai and the regional fashion industry. He founded the men’s fashion platform AMDmode in 2012 and later became Regional Director – MENA at BOLD Management. His career spans fashion, talent management, and creator marketing, making him an influential figure in the regional fashion ecosystem.

Menna Nabil

meena nabil-Fashion influencers in dubai

Followers – 319K

Location – Dubai, United Arab Emirates (UAE)

Category – Fashion, Travel, Beauty

Instagram – @menna_nabil

About Creator
Menna Nabil is a UAE-based digital creator and the founder of Studio Three Four. Her Instagram profile identifies her as a UAE creator and founder, while her content focuses on fashion, beauty, styling, and lifestyle. Her entrepreneurial background and fashion-focused presence make her a relevant creator for brands targeting style-conscious audiences in the UAE.

Marïem Omar

mariem omar-Fashion influencers in dubai

Followers – 103K

Location – Dubai, United Arab Emirates (UAE)

Category – Couple Travelers, Fashion, Lifestyle

Instagram – @mariemomar4

About Creator
Mariem Omar B is a Spain-born creator based in Dubai whose profile focuses on fashion, lifestyle, and travel. Her Instagram describes her as a couple traveler creating content from Spain to Dubai. Her content also includes outfit inspiration and Dubai lifestyle moments, making her relevant for fashion, travel, hospitality, and lifestyle brands targeting international and UAE audiences.

Why Are Dubai Fashion Influencers Important for Brands?

Dubai is a highly visual and multicultural market, making influencer marketing particularly useful for fashion and lifestyle brands. Fashion creators can help brands introduce new collections, demonstrate products through real-life styling, create awareness, and connect with specific audience groups.

For example, a modest fashion brand may prefer a creator like Sarah Shafni or Saira Majeed, while a luxury fashion campaign may look for creators with a premium visual identity such as Farhana Bodi or Deema Al Asadi.

The right creator should not be selected only because of follower count. Brands should also consider audience location, engagement rate, content quality, niche, brand fit, average views, and previous collaborations.

How Can Brands Work With Fashion Influencers in Dubai?

Brands can collaborate with Dubai fashion influencers in several ways, including:

  • Instagram Reels and posts
  • Product styling videos
  • Fashion lookbooks
  • Brand launches
  • Event coverage
  • Unboxing content
  • UGC-style fashion videos
  • Instagram Stories
  • Seasonal campaigns
  • Luxury fashion collaborations
  • Long-term brand ambassador partnerships

For international brands entering the UAE market, working with local creators can also help them understand the preferences, culture, and shopping behavior of the regional audience.

Final Thoughts

Dubai’s fashion influencer community is diverse, ranging from mega influencers with millions of followers to niche creators with highly focused audiences. This gives brands many options for influencer marketing campaigns.

Whether a brand wants luxury fashion, modest fashion, beauty, lifestyle, travel, or everyday styling content, Dubai has creators who can bring different perspectives and audiences to a campaign.

For brands planning to enter the UAE market, the smartest approach is to select creators based on audience relevance and campaign objectives, not just popularity. A well-matched creator can help a brand build awareness, create authentic content, and connect with the right audience in Dubai and across the UAE.

Looking for the right fashion influencers in Dubai for your next campaign? Influvera can help brands discover relevant creators and manage influencer marketing campaigns across different categories and markets.

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