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Top Lifestyle Influencers in Dubai, UAE

Dubai is known around the world for its luxury lifestyle, travel, dining, beauty, entertainment, and Fashion Influencers. Every year, the city brings new experiences, trends and places that attract people from different parts of the world. Social media has also made it easier for people to discover what is new and interesting in Dubai. Lifestyle influencers share popular places, fashion looks, beauty products, restaurants and unique experiences with their followers, giving people a closer look at life in Dubai.

Dubai also has a diverse influencer community. Some creators mainly focus on fashion and beauty, while others create content about travel, food, family, wellness, luxury and everyday life. Their content shows different sides of Dubai, from its glamorous lifestyle and popular destinations to local places and daily experiences. Because of this variety, Dubai-based lifestyle creators can be useful for both local residents and people visiting the UAE.

If you are looking for the top lifestyle influencers in Dubai (UAE) to follow, discover new places and trends, or connect with creators for brand collaborations, this list covers some notable lifestyle influencers from Dubai and across the UAE.

Who Are the Top Lifestyle Influencers in Dubai?

Dubai has a diverse group of lifestyle influencers who create content around fashion, beauty, travel, food, family, luxury, wellness and entrepreneurship. Some creators focus on glamorous Dubai experiences, while others share travel adventures, personal stories, beauty advice or everyday lifestyle content. This variety makes Dubai’s influencer community relevant to audiences with very different interests.

Sleman Aaji

lifestyle influencers dubai

Followers – 2.6M+

Instagram – sleman_aajii

Category – Entertainment, Couple, Lifestyle

Location – Dubai, United Arab Emirates (UAE)

YouTube – @slemanaaji86

Subscribers – 386K+

Sleman Aaji is a Syrian digital creator and comedian based in Dubai, known for his Arabic-language content, humorous anecdotes, family moments, and personal vlogs. His content often focuses on personal experiences, family interactions, and relatable moments. He connects with his audience through entertaining content across Instagram, Snapchat, TikTok, and YouTube.

Tayem Alzaraai

lifestyle influencers dubai

Followers – 270K

Instagram – tayemalzaraai

Category – Comedian, Lifestyle

Location – Dubai, Syria, United Arab Emirates (UAE)

YouTube – @tayemalzaraai

Subscribers – 142.4K

Tayem Alzaraai is a famous Dubai-based digital creator and Instagram star, born in 2010. He is widely known for his funny comedy skits, lifestyle vlogs, and travel reels. Along with him, his older brother Adam Alzaraai is also a content creator, and both brothers often make entertaining videos together.

Azza Zarour

lifestyle influencers in dubai

Followers – 6M

Instagram – azzazarour

Category – Lifestyle, Motherhood, Fashion

Location – Dubai, United Arab Emirates (UAE)

YouTube – @azzazarour

Subscribers – 3.33M

Azza Zarour is a Palestinian lifestyle content creator, singer, actress, and YouTuber based in Dubai. She is best known for her lifestyle, family, and fashion content, often sharing personal experiences, everyday moments, and style inspiration with her audience. Her engaging presence has helped her build a strong following across social media.

Siamand Mustafa

lifestyle influencers dubai

Followers – 1.9M

Instagram – siamandmustafa

Category – Lifestyle, Family Content

Location – Dubai, United Arab Emirates (UAE)

YouTube – @siamandshahad

Subscribers – 8.27M+

Siamand Mustafa is a UAE-born family content creator and YouTube personality, best known as the patriarch of the popular Siamand & Shahad family-vlogging channel. He creates family, lifestyle, travel, and entertainment content with his wife Shahad and children. The family’s YouTube channel has grown to 8M+ subscribers, making him a prominent creator in the UAE.

Hamad Albriki

lifestyle influencers dubai (UAE)

Followers – 1.3M

Instagram – xxeff

Category – Luxury Lifestyle, Fashion, Travel

Location – Dubai, United Arab Emirates (UAE)

TikTok– @x9a

Subscribers – 709.6K

Hamad Albriki, known online as xxeff, is a UAE-based digital creator known for fashion, luxury lifestyle, travel, and restaurant-related content. His Instagram profile has around 1.4 million followers. He is also associated with Papillion Maison, where his profile identifies him as CEO, adding an entrepreneurial dimension to his creator career.

Aiesha Mohsin

Lifestyle Influencers Dubai (UAE)

Followers – 173K

Instagram – aieshamohsin

Location – Dubai, United Arab Emirates (UAE)

Category – Lifestyle, Fashion, Motherhood

Aiesha Mohsin is a Dubai-based digital creator widely known for her engaging lifestyle content on Instagram. As a wife and mother, she curates vibrant posts centered around modest fashion, family adventures, and daily food experiences, fostering an inspiring space for balancing faith and modern style.

Mustafa Mohd

lifestyle influencers dubai (UAE)

Followers – 2.7M

Instagram – mustafa_mohd9

Category – Lifestyle, Travel

Location – Dubai, United Arab Emirates (UAE)

YouTube– @MustafaMohd

Subscribers – 2.27M +

Mustafa Mohd is a Dubai-based Syrian content creator known for lifestyle, travel, comedy, vlogs, and entertainment content. He shares humorous videos around his daily life in Dubai and frequently features friends and social experiences. His Instagram audience has grown to around 2.7 million followers, establishing him as a notable lifestyle creator in the UAE.

Ossy Marwah

lifestyle influencers dubai

Followers – 9M

Instagram – ossymarwah

Category – Lifestyle, Couple

Location – Dubai / Los Angeles, UAE

YouTube– @ossymarwah

Subscribers – 12.5M+

Ossy Marwah (Osama Marwah) is a prominent Saudi digital content creator, vlogger, and family-entertainment YouTuber. He is known for Arabic-language challenges, comedy, lifestyle, and family-focused content. He is associated with both Dubai and Los Angeles and has built a large audience of more than 12 million YouTube subscribers.

Sherin Amara

lifestyle influencers dubai

Followers – 12.6M

Instagram – sherinsbeauty

Category – Lifestyle, Fashion, Couple

Location – Dubai, United Arab Emirates (UAE)

YouTube– @SherinAmara

Subscribers – 8.77M+

Sherin Amara (Sherin Beauty) is a Dubai-based beauty and lifestyle content creator known for beauty, skincare, fashion, and lifestyle content. With more than 12 million Instagram followers, she has become one of the region’s prominent beauty creators. She is also the Founder of Skin By Sherin, her skincare brand launched in 2026.

Huda Kattan

lifestyle influencers dubai (UAE)

Followers – 5.3M

Instagram – huda

Category – Lifestyle, Beauty, Fashion

Location – Dubai, United Arab Emirates (UAE)

YouTube– @Huda

Subscribers – 4.49M+

Huda Kattan is an Iraqi-American beauty entrepreneur, makeup artist, and digital creator based in Dubai. She is the Founder of Huda Beauty, a globally recognized beauty brand. She is known for her makeup, beauty, and lifestyle content, and has built a massive international following through her social media presence and beauty business.

Joelle Mardinian

lifestyle influencers dubai (UAE)

Followers – 21M

Instagram – joellemardinian

Category – Lifestyle, Fashion

Location – Dubai, United Arab Emirates (UAE)

YouTube– @JoelleChannel

Subscribers – 309K+

Joelle Mardinian is a Lebanese TV host, makeup artist, entrepreneur, and beauty expert based in the UAE. She is the Founder of Maison de Joelle, a beauty business, and is also behind Joelle Paris, a beauty and cosmetics brand, and Clinica Joelle, an aesthetic clinic. She is widely known for hosting The Joelle Show on MBC1, a long-running makeover program in the MENA region.

Noor Stars

lifestyle influencers dubai (UAE)

Followers – 17.5M

Instagram – noorstars

Category – Lifestyle, Fashion, Beauty

Location – Dubai, United Arab Emirates (UAE)

YouTube– @noorstars

Subscribers – 22.4M+

Noor Stars (Noor Naim) is an Iraqi-American content creator, entrepreneur, and one of the Arab world’s most prominent digital personalities. Based in Dubai, she is known for comedy, lifestyle, beauty, and entertainment content. She is the Founder of NAFAS, a UAE-based fragrance brand, and also hosts the Stars Podcast.

Sara Alwari

lifestyle influencers dubai

Followers – 10.2M

Instagram – saraaalwari

Category – Lifestyle, Fashion, Beauty

Location – Dubai, United Arab Emirates (UAE)

YouTube– @Saraaaalwari

Subscribers – 1.37M+

Sara Alwari is a Syrian digital creator and lifestyle influencer based in Dubai. She is known for her lifestyle, beauty, fashion, wellness, and family-focused content, often sharing relatable moments and everyday experiences. With a large regional following, she has established herself as a prominent creator in the Middle East and regularly collaborates with leading brands.

Georgio

lifestyle influencers dubai (UAE)

Followers – 1.1M

Instagram – georgio_gk8

Category – Lifestyle, Comedy, Family

Location – Dubai, United Arab Emirates, Austria

YouTube – @GK8VLOGS

Subscribers – 7.14M+

Georgio Bazarbashian is a Syrian digital creator and YouTube personality based between Dubai and Austria. He is known for family vlogs, challenges, lifestyle, comedy, and everyday entertainment content. Georgio is part of the popular Talin Tube Family and also runs his own GK8 Vlogs channel, where he shares personal and family-focused videos.

Farha Ahmad

lifestyle influencers dubai (UAE)

Followers – 106K

Instagram – farhaahmd

Category – Lifestyle, Fashion, Couple

Location – United Arab Emirates (UAE)

YouTube – @Farhaandsahal

Subscribers – 17.6K+

Farha Ahmad is a UAE-based digital creator known for fashion, beauty, lifestyle, and modest-fashion content. Her content also covers travel, everyday experiences, and personal style, giving her profile a personal and relatable appeal. She has built a growing audience on Instagram and regularly collaborates with brands across the fashion and lifestyle space.

Ibrahim Hammadeh

lifestyle influencers dubai (UAE)

Followers – 455K

Instagram – ibrahimalhammadeh

Category – Lifestyle, Fashion, Beauty

Location – Dubai, United Arab Emirates (UAE)

Subscribers – 681.3K+

Ibrahim Al Hammadeh is a Dubai-based digital creator known for his luxury lifestyle and fashion-focused content. His social media presence showcases Dubai’s upscale lifestyle, stylish looks, travel experiences, and premium destinations. Through visually driven content, he has built a growing audience and established himself within Dubai’s luxury lifestyle creator space.

Ghaith Marwan

lifestyle influencers dubai (UAE)

Followers – 10.1M

Instagram – ghaith_marwan

Category – Lifestyle, Couple, Travel

Location – Dubai, United Arab Emirates (UAE)

YouTube– @Ghaithmarwan

Subscribers – 13.7M+

Ghaith Marwan is a Syrian digital creator and YouTuber based in Dubai, known for lifestyle vlogs, couple content, challenges, entertainment, fashion, and travel. His Arabic-language videos often feature his personal life and relationship, helping him connect with a large audience across the Arab world. He has built a strong presence across YouTube and Instagram.

How to Choose the Best Lifestyle Influencer in Dubai for Your Brand Collab

Choosing a lifestyle influencer in Dubai is not just about looking at their follower count. Brands should also consider the creator’s niche, audience, engagement, content quality, and reach among Dubai/UAE audiences. For example, a fashion brand may benefit more from a fashion-focused creator, while a beauty brand may prefer a beauty influencer. Similarly, hotels and travel brands can work with travel and lifestyle creators who regularly share relevant experiences.

It is also important to check an influencer’s previous brand collaborations and content style. Choose a creator whose content naturally fits your brand and whose followers match your target audience. The right influencer is not always the creator with the most followers, but the one whose audience, content, and influence are relevant to your campaign goals.

Final Thoughts

Dubai’s influencer scene covers a wide range of niches, including fashion, beauty, travel, family, luxury, and everyday lifestyle. The lifestyle influencers in Dubai, UAE featured in this list showcase different aspects of Dubai through their unique content and audiences. Whether you are looking for new creators to follow or planning a brand collaboration, these influencers can help you discover the people shaping Dubai’s social media and lifestyle space. On Influvera, you can explore influencers across different niches and categories in the UAE and discover relevant creators for your brand.

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